A recent analysis estimated that, by 2040, only 40 percent of the meat the world consumes will come from traditional animal sources; of the remainder, 35 percent will be lab-grown, and 25 percent will be vegan meat. Kroger is launching new private-label vegan ground beef and burger patties as it seeks to capitalize on growing consumer demand for plant-based meatless substitutes, the company said Wednesday. Recently MorningStar Farms, a subsidiary of Kellogg, announced plans to use non-GMO soy and a "proprietary plant-based blend" in a line of alt-meat products that will include, yes, a bleeding burger. And demand, at least for the time being, does not appear to be slowing down. 1 patty = 100g. After years of being teased, American home cooks on both coasts are finally getting their first crack at the Impossible Burger, the famous vegan meat that bleeds. 160 % Daily Values* Total Fat. Lab-grown meat is a related but separate category. The chickenless nuggets from Tyson's Raised & Rooted line get their protein from peas, as well as egg white and flaxseed. A Division of NBCUniversal. Heme is an iron-containing molecule found in all plant and animal life, but particularly in animal flesh; it’s what gives meat its "meaty" flavor, as well as its red color. “For the United States,” the authors continued, “where per capita meat consumption is three times the global average, dietary change has the potential for a far greater effect on food’s different emissions.” In other words, if Americans cut out, or even just cut back on, eating beef, we could really moooove the needle. Nutrition Facts. To revisit this article, select My Account, then View saved stories. Dietary Fiber-Sugars. On Medium the activist Anna Lappé wrote, "New evidence is revealing we are teetering on the edge of an era of massive extinction, propelled in large part by the very pesticides and practices used with genetically engineered crops like that soy destined for Impossible Burgers." Kroger is launching meatless ground beef and burger patties under its Simple Truth Emerge line. Different manufacturers use different ingredients, but the flashiest fake-meat maker in this space has been Impossible Foods, whose burgers “bleed” due to the inclusion of heme. The nation's largest grocery store chain is among many companies creating their own versions of vegan meats that closely mimic the taste of real meat products. And that's been a bone of contention for critics including Whole Foods CEO John Mackey, a longtime vegan who complains that the new alt-meats are "highly processed," and therefore unhealthy. Sodium-Total Carbohydrate. Find the Impossible Burger impossible to understand? Cholesterol. 0%. 3%. Impossible Foods and Beyond Meat have captured most of the attention in the meatless-meat market, and they've captured most of the market too. In other words, it's complicated. In May, Beyond Meat (the company) enjoyed a heart-stoppingly big IPO; by July, its market cap was “beyond ridiculous,” according to an investor who talked to CNBC, with the California company valued at nearly $14 billion. Sure. 0%. © 2020 CNBC LLC. Saturated Fat-Trans Fat. 10.00g. 1.00g. Rather than deriving protein from plants, lab-grown meat gets its protein from actual animal cells. At the beginning of 2018, Americans were set to consume a record amount of meat and poultry: a per capita average of 222.2 pounds annually, according to the USDA. Recognizing that that’s a cultural habit not likely to change, the meatless-meat producers are offering an alternative protein: the protein that grows in plants. (The manufacturer of the vegetarian—but not vegan—nuggets is also set to begin selling blended burgers, consisting of actual beef, cut with pea protein.) hit West and East Coast grocery shelves this week, 80 percent of deforestation in the Amazon. At present there is no lab-grown meat available in grocery stores or restaurants, though ice cream made with lab-grown dairy was released earlier this summer, and promptly sold out. The bloody Beyond Burger, meanwhile, gets its pink coloring from beet juice extract, added to a mixture of pea protein isolate and canola and coconut oils, among other ingredients. 9%. Meanwhile, a plant-based chicken product made by Beyond Meat sold out in mere hours last month during a one-day trial run at an Atlanta KFC. "Kroger anticipates interest in plant-based products to continue to grow in 2020, with the category being one of the key drivers of our natural and organic sales," Joe Grieshaber, Kroger's senior vice president of merchandising, said in a statement. Under a microscope, it looks just like beef, but no cow was killed to produce it. Epicurious may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. On the other hand, some nutritionists are irked by the suggestion that these fake-meat burgers constitute some sort of a health food, pointing out that they’re high in saturated fat, and higher in sodium even than a regular old beef burger.